Case Study – Morrow Sodali

Morrow Sodali is a global corporate consultancy that provides clients with comprehensive advice and services relating to corporate governance, compensation, ESG, sustainability, proxy solicitation, capital markets intelligence, shareholder and bondholder engagement, M&A, activism and contested situations, financial communications, investor relations and research.

Results

%
QOQ INCREASE IN SALES ENQUIRIES
%
QOQ INCREASE IN ORGANIC TRAFFIC
Quarterly APAC Campaigns on LinkedIn, Google Display and Google Search campaigns
+ SOCIAL MEDIA

The objective

Morrow Sodali is a leading global advisory firm* that is growing exponentially in the APAC Region. The business required a digital strategy to expand their customer base and sales funnel across the APAC region to support their offices in Australia, Singapore, Japan, Korea and Hong Kong.

The strategy

  • SEO audit of the website and digital assets, providing key recommendations and logical framework for setting the business up for marketing success.
  • Strategy workshop to unpack the business goals and digital objectives
  • Brand and content workshop to create a digital business plan

The campaigns

  • Red Squared created a combined content and digital marketing quarterly campaigns, focusing on integrated website content, LinkedIn posts, Google Display, Google Search and SEO.
  • Google Ads were created for each country in their language for local audiences
  • Supported the creation and publication of over 30 stories for their global website and APAC, European and US editions of the in-house digital magazine ‘Lighthouse’ Created a new website for the Japanese office (Japanese and English versions)
  • The digital marketing campaign linked all content each to a landing page for lead generation
  • Quarterly Reporting on audience metrics and KPI’s for Social Media and SEO

The SEO transformation

  • A comprehensive overhaul of the website’s SEO, including updating hundreds of backlinks and resolving issues.
  • Keyword research for content creation based on 5-10 primary services the business wants to drive sales for.
  • Adding the company to more than 60 highly relevant listings sites so it can be found through third parties.

SEO Optimised Content

Red Squared has delivered over 30 blogs written by specialist finance journalists over 3 years. Our thought leading articles address issues that matter to Morrow Sodali’s audiences in Australia, Korea, Japan, Hong Kong, the USA, and Europe. Each article is managed by Red Squared end to end from brief to approval. All are optimised for Search.

Selected articles appear in Morrow Sodali’s Quarterley Online magazine Lighthouse and finance publications such as the Financial Times.

Morrow Sodali Japan - website

  • Red Squared created a combined content and digital marketing quarterly campaigns, focusing on integrated website content, LinkedIn posts, Google Display, Google Search and SEO.
  • Google Ads were created for each country in their language for local audiences
  • Supported the creation and publication of over 30 stories for their global website and APAC, European and US editions of the in-house digital magazine ‘Lighthouse’ Created a new website for the Japanese office (Japanese and English versions)
  • The digital marketing campaign linked all content each to a landing page for lead generation
  • Quarterly Reporting on audience metrics and KPI’s for Social Media and SEO

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